As a British based company that is passionate about the environment and sustainability, we were delighted when the government made the UK the first major economy to pass a law committing to reach net-zero emissions by 2050. These targets obligate the UK to bring all greenhouse gas emissions to net-zero through a combination of reduction and carbon offset. In this blog, we will discuss our own commitments and strategy to achieve Net Zero 2050 as a business.

Charnwood is a privately-owned, family-run business on the Isle of Wight. Founded in 1972, by Alfred J Wells and his two sons, sustainability and environmental considerations were at the forefront of their principles from the start. Amid an oil crisis and with Dutch Elm Disease prevalent, the 3 founders saw an opportunity to produce a small wood burning stove as an alternative way to help people heat their homes and directly reduce reliance on fossil fuels.

Our product’s environmental credentials

Charnwood Stoves

Our stoves are among the most environmentally friendly appliances available on the market, using the very latest combustion technology. The majority of our range now meets the new EcoDesign regulations coming into force in 2022.
Eco benefits:
• 90% more efficient than open fires
• They can produce heat 24/7 allowing them to work in conjunction with wind and solar energy.
• Carbon neutral fuel
• Ability to source fuel locally and without fracking and deep-sea oil drilling
• A good quality stove can last many decades and comes with the right to repair
• The materials used to fabricate a Charnwood stove and its packaging are fully recyclable
The Truth About Wood Burning Stoves and Air Quality Click here to read more

A company-wide approach

The idea of being ‘green’ extends beyond the products and to every aspect of the company; from choosing raw materials, recycling packaging and even how we transport our materials and products. It is our view that it is environmentally unsustainable to transport heavy materials around the world, on the grounds of small savings, when the world’s finest materials are available here in the UK. With this in mind, Charnwood strives to buy British whenever possible. We are ISO 14001 accredited, Fors Bronze (A fleet Operator recognition Scheme), and working towards ISO 45001.

Green Investments

We have invested in our plant and equipment over many years to reduce our carbon footprint and be more sustainable. Across our site, there is currently 135kW of solar PV systems that have generated nearly 1000MWh to date. The vast majority of this energy is used on-site which equates to a reduction in CO2 of 368 tonnes. The rest of our electricity is sourced from a supplier providing renewable energy; however, we are planning to apply for further solar panels in due course.

By monitoring our half-hour data, we identified usage outside of working hours. By ensuring machines and compressors are turned off during these times we have achieved many thousands of annual savings.

When investing in machinery we always consider energy consumption. As a result of this objective, we have invested in 4 variable speed drive compressors, each reducing energy consumption by up to 50% when compared to fixed drive compressors.
Our investment in the latest fibre laser technology has resulted in a reduction in energy consumption of our metal cutting facility of over 500kWh per day due to advancements in technology.

Our sustainable network

Our suppliers

Our supply chains get evaluated on their environmental credentials. A recent example is our steel supply. We have placed a large forward order for 750 tonnes of hot rolled steel with our supplier who produce the material in South Wales. We have chosen to buy our steel with them here in the UK, as we feel they play a big part in making the steel industry more sustainable. We have agreed to pay a £10 per tonne carbon surcharge, which will be used to reduce their carbon emissions by 40 per cent by 2030 and help them be carbon-neutral by 2050.

Our employees

Since 2008 we have run a scheme, marketed internally as the “Green dog”, encouraging our employees to be environmentally friendly. This ranges from reducing energy consumption by switching off lights and keeping air-con between certain temperatures, to using the compost bin and offering them locally sourced fruit and milk.

We are part of the cycle-to-work scheme which has proven popular and provide showers to facilitate this. We avidly discourage printing in the office and have invested in a digital solution that delivers order information to the factory floor, thus cutting out the paper trail. We are looking to extend that solution throughout the company.

We also have a policy of investing in electric company vehicles and have multiple charging points at the factory available to all staff and visitors.

Our customers

At the customer level we are taking our commitment to greener packaging to a higher level by sourcing innovative, alternative solutions to pallet wrapping and reviewing every aspect of the packaging, right down to the tape, labels and documents enclosed. We have used recycled stationery throughout our offices since 2012 we are now looking to swap to even more eco-friendly, more visibly recycled versions so that our efforts do not go unnoticed by our customers.

Our commitments

Whilst the Net Zero 2050 initiative is currently the only formal sustainability initiative we are part of, many of the projects we are involved in, especially for Transport for London require us to commit to reducing our environmental impact. In recognition of this and other achievements, we were awarded the Green Business of the Year Award by our local chamber of commerce.

We believe Net Zero 2050 is an inevitable step for all companies and we are committed to leading the way in a domain that we are passionate about. We will continue to analyse our approach and actively seek ways to improve the business’s environmental credentials. Factoring in our interventions to date with our plans for the future, we are well placed to reach ‘carbon-neutral’ status before 2050.


As we head into the cooler months many of us are preparing to light the log burner or, if we don’t already have one, considering installing one. Wood burning has been around since the dawn of civilisation and there is undoubtedly a primal connection with fire within us as humans. At Charnwood, we have 50 years of expertise in wood burning technology and the stoves we sell across the globe today are among the cleanest, greenest appliances available on the market.

However recently there have been a number of reports circulating within the media that suggest stoves may be polluting our environment and are bad for our health. What is the truth about wood-burning stoves and air quality? In this article, we delve into the real facts and why many of these reports are very misleading and damaging to an industry that is a part of the solution to clean, sustainable, low carbon energy.

Is particulate matter (PM 2.5) from wood-burning stoves damaging our health?

The term particulate matter, also known as fine particles or PM 2.5 refers to tiny particles or droplets in the air. They are about thirty times smaller than the width of a human hair.

The World Health Organisation’s (WHO) safe level for PM 2.5 particulates in the air is a daily average of ≤ 10 µg/m3 (1). For reference, air outside in Central London averages 18-25 µg/m3.

A US study in 2019 of 137 homes published in the Journal of Exposure Science & Environmental Epidemiology, found that the average daily level of PM 2.5 particulates in homes (2):
– with a wood stove measured at 6-8 µg/m3
no wood stove measured only a fraction less at 6-7 µg/m3

So, we’re really talking about a minuscule difference that is well within the WHO safe level. Hard to believe? It really shouldn’t be because a correctly functioning wood stove draws air, smoke and particulates out of a room and up the chimney.

In contrast, the UK media bases its negative assertions on a study of just 19 homes that took measurements using, as they admit, “low-cost air quality monitors” (3).

It is impossible to remove PM 2.5 completely from our lives and some measured thinking on this subject is required. When you consider that brakes from an electric car and even a burnt piece of toast (as well as a host of other everyday items) produce significant amounts of PM 2.5 particles, it helps put things in perspective!

However, we welcome regulation and continue to innovate to reach even greater levels of efficiency and emission reduction. We are proud that we are now creating stoves that are 90% more efficient than open fires and new innovations are forthcoming.

We welcome more studies being undertaken, but what is clear is that the most comprehensive data available to date indicate that the dangers presented from wood-burning stoves are exaggerated, to say the least.

Are wood-burning stoves environmentally friendly?

In most cases yes they are. But it is worth noting that not all wood-burning stoves are the same. At Charnwood, we only produce stoves that meet the criteria for EcoDesign 2022 which significantly reduces particle emissions while ensuring very high efficiencies.

The Stove Industry Alliance (SIA) have produced this short film to help dispel some of the myths around wood-burning stoves with the real facts.

It’s worth considering that as wood burning stove sales have increased in record numbers during the recent lockdowns, with more opportunity for their use, measurements for 2.5 µg/m3 actually decreased. Coincidence? No, it’s because modern wood-burning stoves are not the problem.

Much of the confusion has come from DEFRA lumping in wood-burning stoves with open fires and bonfires and then presenting a grouped figure for emissions – this totally distorts the data (4). An EcoDesign Ready stove produces 90% fewer emissions than an open fire and 80% less than older designed stoves. Despite this fact, modern wood-burning stoves continue to get tarnished in the press for the faults of open fires and the like and continue to get attributed to an unrepresentative figure. It is open fires that need to be scrutinised and those who have made the switch to an EcoDesign Ready wood-burning stove should be commended for doing so and more people should be encouraged!

At Charnwood, we recently released the Cranmore, which is the perfect open fire replacement. Super-efficient, clean and with an EcoDesign score of 5 (the highest possible), its dimensions and aesthetic are perfectly suited to an open fireplace. If you have an open fire, we encourage you to make the switch!

Wood burning stoves are part of our home heating solution

At Charnwood we are big fans of wind and solar energy – indeed our factory roof on the Isle of Wight is covered with panels and many of us have installed solar on our roofs at home. They are a big part of the solution, but it’s important to remember that even these much-lauded technologies have some downsides. Firstly, they don’t offer a constant supply and then there are environmental costs, although relatively low, involved in their production. However, overall, the net benefit for the world is clear and demonstrable.

Fossil fuels on the other hand are non-renewable and as we all know, polluting. The main advantage is the ability to provide power 24/7 – but they’re not a sustainable part of the world’s future.

These are just a few examples, but they highlight that no energy source can be 100% perfect. It’s about finding energy sources that are, on balance, positive for society and wood-burning stoves fall into this category as a very viable solution.

Wood burning stoves

Wood is a renewable energy source, sucking carbon out of the atmosphere as trees grow. Of course, there are best practices that need to be followed and selecting the right type of wood from the right sources is key.

Wood burning stoves have numerous benefits:
– They can produce heat for long periods.
– Allowing them to work in conjunction with wind, solar and other energies helps make these great technologies more viable – They are not in competition with each other.
– An ideal emergency/low-frequency heat source.
– Wood is a carbon-neutral fuel as it gives off the same amount of carbon whether it is burnt or decays naturally. The carbon released from burning wood is balanced out by the carbon absorbed by the tree during its lifetime.
– Ability to source fuel locally and without fracking and deep-sea oil drilling.
– A good quality stove can last many decades and provide an affordable source of heat for low-income households.
– The right to repair. The majority of components used within a Charnwood stove are modular and can be replaced when or if they wear out further extending the life of your stove.
– Charnwood stoves and packaging are fully recyclable.

Wood Burning Stoves: An antidote to the digital age

In addition, the mental health benefits absolutely shouldn’t be overlooked. It’s no coincidence sales of stoves rocketed during the hardships of the last couple of years. People recognised the need to make their homes as comfortable and stress-free as possible. Restorative spaces that help us face the trials and tribulations. This isn’t trivial in the slightest. This is a benefit that no other energy source we’ve talked about can provide. You don’t get a visceral connection to nature by flicking on a switch. Fire affords a primal connection that genuinely helps people unwind and reconnect.

We’ve spoken to many customers about their stove and the responses are strikingly similar. Their stove provides much more than just heat. It’s clear from our conversations that burning wood provides enormous well-being and associated mental and physical health benefits. People report it helps them “switch off” and “after a day in front of a screen, chopping wood [and] preparing the fire really helps me to reconnect to the real world”, “brings the family together”, “helps me sleep better”, “almost like a meditation”. You simply don’t get this from another heat source.

To the individual and family, this is clearly hugely beneficial. Now consider this extrapolated across a population and the effect multiples – it becomes powerful. Improving people’s wellbeing and reducing stress allows people to take more actions/decisions from a healthier state of mind. This in turn can only contribute positively to society.

It is widely accepted that few things are as unhealthy as chronic stress and from our personal experience as well as our customers few things can relieve it as consistently well as the process of wood-burning.
– The pleasure of foraging (optional)
– Exercise/stress relief from chopping wood (optional)
– Feeling connected to a historical and natural process
– Lighting a fire – satisfaction of a job well done.
– Enjoying the long-lasting and penetrating warmth
– Deep relaxation with the crackle and flicker of fire
– A focal point for friends and family

So in conclusion an EcoDesign Ready wood burning stove is a clean and environmentally sound choice for heating your home. It is of course important that it is used correctly and the fuel burnt is properly seasoned but this is a source of energy that provides not only warmth but can be key to our wellbeing.

Golden rules. 3 steps to burning wood on your stove efficiently

1/ Good fuel – This is wood that has been stored and allowed to dry until the moisture content has reduced to 20% or less. Freshly cut or ‘green wood’ holds up to 70% water which causes far more smoke to be produced. It is for this reason we have long stressed the importance of using seasoned wood because it produces a significantly cleaner burn – reducing emissions by up to 50%. Additionally, improved efficiency equals cheaper running costs, while a cleaner fuel means your stove and chimney will require less maintenance. It’s a win-win.

2/ Efficient stove – Charnwood is proud to have stoves certified in the inaugural clearSkies listing, an independent emissions and energy performance certification mark for stoves. Many Charnwood products carry a level 5 certification (the highest available rating) which guarantees performance levels and exceed the minimum EcoDesign criteria by a sizable 30%. This is only awarded to stoves that significantly reduce particle emissions while ensuring high efficiencies and a superior flame picture.

3/ Correct use – this is a variable that has until now been dependant on the experience and diligence of the end-user, providing mixed results. That is why Charnwood are developing new technology that will give the user the option of automating this process. This will mean the stove will burn at the most efficient rate possible, further improving its green credentials. Watch this space!


Other useful sources of information:



On the 5th August 2021 a number of our employees took part in the Cycle to Work Day. As part of our company’s commitment to Net Zero 2050 we agreed to partner up with The Woodland Trust and plant a tree for every 10 miles cycled. True to British tradition the summer weather didn’t disappoint and we experienced some very heavy rain on the day but this band of brave souls managed to clock up 214 miles between them – equating to 21 trees!

We hope to repeat this event again very soon to encourage our employees to use their cars less. The weather will hopefully be kinder next time so we can persuade more people to participate  and in turn plant more trees!

Did you know?

The average person in the UK is responsible for at least 5.5 tonnes of carbon dioxide emissions a year. So when it comes to climate change native woods and trees are one of the best ways to tackle the climate crisis. Check out this short film from The Woodland Trust

Charnwood’s Commitment to Net Zero 2050

We have always put sustainability at the forefront of our principles and the idea of being ‘green’ extends past the manufacturing process to every aspect of the company; from choosing raw materials, recycling packaging and even how we transport our materials and products. We are ISO 14001 accredited, Fors Bronze (A fleet Operator recognition Scheme), and working towards ISO 45001. We are looking to become Net Zero 2050 as we feel this is an inevitable step for all companies and we would like to lead the way in a domain that we are passionate about.